The code does not guarantee the message will be highlighted in the Top Picks section.The features, as reported by Gmail, provided a lift in engagement when the email was featured.The code is not guaranteed to show for every email, but will render if your message is selected to be highlighted in the Top Picks section at the very top of the Promotions tab.The code does not guarantee inbox placement.What I’ve learned from using this code with my clients is:
They could even add in an expiration date so Gmail would know when to stop highlighting the features if the promotion had ended. If you have never heard of annotations before, this feature was released back in 2018 (I could have sworn it was around longer than that.) The code snippet Google provided would give a sender the opportunity to enhance the look and feel of their email if it landed in the promotions tab by allowing them to add discount details, codes, logos, and banner images. Image sourced from Google’s developer’s page. This code can be used by any sender whose email platform will support tags and will now feature a carousel of images.
Gmail has updated the code in their developer’s guides, where you can find all the details about what you can do with it and how. We’ll start by looking at those and then because we haven’t blogged about it yet, we’ll get into Gmail’s announcement in March about their ‘new generative AI experiences.’ Annotations have a new look!Īnnotations, the schema code that has not yet died, has been officially upgraded and released to the public. We have three updates to share with you! Just this week alone, two of those updates were shared by Gmail about what is now available and what is to come. Check out what’s up and coming in the world of Gmail for end users, senders, and security.
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